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Coaching as a Transformational Leadership Competency

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The Business Case for Coaching

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ABSTRACT:

Coaching is clearly not a fad but a clear trend in leadership communication. However, most organizations are unclear about coaching, what it is and how it should be integrated into organizational systems. The following discussion addresses those issues and outlines clearly how to promote development in an organization by using a coaching system.

In organizational change, the boundaries between coach and player blur. Leaders must give as well as receive high quality help. One way to do this is to establish a cadre of coaches in which people can learn how to coach by helping others.

The Dance of Change, Senge, et al.

Coaching as a Transformational Leadership Competency:  Executive Series

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EXCERPT

Why Coaching?

COACHING INDUSTRY SHOWS GROWTH: Through a survey of more than 300 companies nationwide (USA), Manchester Inc., a career management and management consulting firm, found that 59% of organizations currently offer coaching or other developmental counseling to their managers and executives. Another 20% of organizations said they plan to offer such coaching within the next year.

Bill Wiggenhorn from Motorola University said that companies need 4 things for their employees: "learning maps, time to make the transition, access to technology, and we need to provide coaches."

Leaders and decision makers in organizations today are hard pressed to continue to search for and implement the holy grail of organizational effectiveness. Management fad after management fad rolls up on the organizational shore only to spread across the organization and then again recede in anticipation of yet another surge. Yet, leaders in organizations are scrambling for talent as uncertainty, ambiguity and complexity reign.

Currently, companies are seeking to revitalize strategic management with balanced scorecard approaches, developing capacities to meet the requirements of fragmented markets, continuing downsizing through outsourcing and looking to recent work on emotional intelligence to augment approaches to executive and management development.

An analysis of more than 300 top-level executives from fifteen global companies showed that six emotional competencies distinguished stars from the average: Influence, Team Leadership, Organizational Awareness, Self-Confidence, Achievement Drive, and Leadership (Spencer, L. M., Jr., 1997).

Emotional Intelligence is thus another wave of knowledge adding itself to the barrage of management initiatives. Trainers and consultants are scrambling to find ways to build emotional intelligence into their programs. Nevertheless, we find that the core methodology used to "increase" emotional intelligence is coaching. Underneath sound leadership, outstanding interpersonal practices and the management of certain organizational conflict is the methodology of coaching.

Coaching is about creating the capacity for appreciative and supportive interaction that leads to the achievement of business results. Effective conversation sets the stage for significant discussion about issues of leadership development, personal and organizational change and creating capability through high functioning people with enhanced emotional competence. For years, most organizational pundits have known that it is not how much you know but how well you relate to other people in the organization that really matters.

Research by the Center for Creative Leadership has found that the primary causes of derailment in executives involve deficits in emotional competence. The three primary ones are difficulty in handling change, not being able to work well in a team, and poor interpersonal relations.

A study of 130 executives found that how well people handled their own emotions determined how much people around them preferred to deal with them (Walter V. Clarke Associates, 1997).

Effective coaching works with executives and others to develop their effectiveness in working with change. It helps them identify when teamwork is important and to use their skills to foster it. Coaching builds skills and capacities for effective working relationships. Coaching--implementing and modeling coaching competencies--paves the way for decision makers to create higher levels of organizational effectiveness through dialogue, inquiry and positive interactions that create awareness, purpose, competence and well-being among participants. Coaching is NOT another feel good exercise based in soft skills that has no correlation to the bottom-line.

Additional Contents of this Article:

  • How to create a business case for a coaching intervention
  • An Emotionally Intelligent Coaching Model
  • 22 explanations of how to use coaching effectively to bring about change in development
  • Coaching as a way to implement the Fetzger Consortium Guidelines for Bringing Emotional Intelligence Into the Organization
  • How coaching is vital to the success of leadership development in organizations

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This article is edited by Russ Volckmann, PhD. A Certified Business Coach working with company presidents and vice presidents, project and other managers. He was an OD consultant for more than twenty years, published numerous professional articles and is the author of the ebook, A Leadership Opportunity: An Integral Approach. www.leadcoach.com

Email: russ@leadcoach.com  Web: www.leadcoach.com  Tel: 831.333-9200

Author Mike Jay is a practicing business coach writing and coaching on business issues relevant to "generati"--generative ideas, people, business and organizations. He is the author of COACH2 The Bottom Line: An Executive Guide to coaching performance, change and transformation in organizations-- http://www.coach2-the-bottom-line.com. Mike is the founder of www.b-coach.com .

 

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Coaching as a Transformational Leadership Competency:  Executive Series

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Articles in the Executive Series: [Click on Articles for excerpts and information]

Distinguishing Practices Areas in Professional Coaching, Edited by Anne Offner, Ph.D

Business Case for Coaching, Edited by Russ Volckman, Ph.D

Building Capability: Edited by Manya Arond-Thomas, M.D.

Stop Designing Change: Edited by Patsi Krakoff, Psy.D.

Chief Coaching Officer: Edited by Sean Nelson, MBA, SPHR

Responsibility, Accountability & Authority

Understanding How To Leverage Executive Coaching [Coming Soon]

Coaching as a Transformational Leadership Competency

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Coaching as a Transformational Leadership Competency:  Leadership Series

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Coaching as a Transformational Leadership Competency:  Executive Series

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Coaching as a Transformational Leadership Competency:  Coach Series

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